Glossary
/01Human-in-the-loop
A workflow design where AI handles drafts or automation steps, but a human reviews, approves, or intervenes before output reaches users or production systems.
Human-in-the-loop (HITL) means AI accelerates work, but humans review and approve before anything ships to clients or end users. At 85CO, every client deliverable goes through senior human review — design, code, and copy.
For AI agents, HITL also means escalation paths when confidence is low. Read more in our human creative direction guide.
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