Glossary

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Product-market fit

The point at which a product satisfies strong market demand — often validated by retention, willingness to pay, and organic growth signals.

Product-market fit (PMF) is when a product meets real market demand — users stay, pay, and recommend it. An MVP is the fastest way to test PMF before investing in full-scale development.

85CO helps founders scope MVPs that test PMF in 2–4 weeks, not 6 months. Book a discovery call to discuss your project.

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