How long does it take to launch a product with 85CO?

Most MVPs launch in 2–4 weeks from project kickoff. Branding and identity projects take 2–4 weeks. Complex SaaS platforms with multiple third-party integrations may take 5–8 weeks. Every timeline includes a 1–2 week discovery sprint before build begins.

Typical timelines by project type

| Project type | Timeline | |---|---| | Brand identity + guidelines | 2–4 weeks | | Marketing website | 3–5 weeks | | SaaS MVP (auth, dashboard, billing) | 2–4 weeks | | AI agent / automation | 2–4 weeks | | Full product (design + build + launch) | 4–8 weeks |

What happens each week

Weeks 1–2: Discovery & alignment Scope document, wireframes, fixed quote, and prioritized feature list.

Weeks 2–4: Design, build & launch Weekly demos, working prototype, design system, QA, and production deployment.

What speeds things up

• Clear requirements and decision-makers available for feedback
• Existing brand assets or design direction
• Willingness to launch with MVP scope and iterate post-launch

What slows things down

• Scope changes mid-project
• Multiple stakeholder approval layers
• Complex API integrations with unclear APIs

Ready to get a timeline for your project? Start with a discovery call — we'll map your scope in 30 minutes.

Key takeaways

• Most MVPs launch in 2–4 weeks after a 1–2 week discovery phase.
• Branding runs 2–4 weeks; complex SaaS builds can take 5–8 weeks.
• Clear scope, fast feedback, and MVP-first thinking keep timelines on track.
• See our fixed-scope pricing guide for pricing ranges by project type.